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Gaps occur due to poor communication,
alignment and accountability |
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The challenges facing corporate executives is not the development of an effective strategy, but rather the successful implemenation of that strategy.
This was the core theme Fortune Magazine cited when studying recent prominent CEO failures. In fact, the authors concluded that “in the majority of cases --- we estimate 70 percent --- the real problem isn’t (bad strategy but)…bad execution.” R. Charan and G. Colvin, “Why CEO’s Fail,” Fortune, June 21, 1999.
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Effective strategy deployment depends on clear communications, proper alignment and organizational accountablility. According to a Renaissance Worldwide survey, only 30% of senior manager believe their corporate strategies are implemented effectively. How can corporations successfully compete when struggling with strategy deployment issues. What are the common problems when deploying a corporate strategy? And how does Y-Change’s Enterprise Strategy/Initiative Management tool provide solutions to this critical problem?
Corporations fail in their deployment of strategies for three common reasons:
Communication breakdowns
Alignment problems
Lack of accountability
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