The Chasm Connection
png file The Strategy Deployment Newsletter
 
July 2008 Issue
Strategy Chasm™ : Common Pitfalls
Does your company fall into the Strategy
Chasm™?
Yes, a deep, dark place where the best intentions of the corporate vision become swallowed up and lost.

Can you really measure your Return of Strategy?

What happens if management fails to convert strategy into action?

Do you recognize the pitfalls before it's too late?

Does your company hope that the strategy execution problems will go away, people embrace change, and business goes on as usual?

Or, can you learn about the 5 fundamentals of strategy execution from leading deployment professionals and put them into action?

Stay with us for a moment, and learn more about the key pitfalls of strategy implementation:


Strategy Chasm™ PITFALLS EXPLAINED
What is happening at the tactical level as the strategic plan dissolves, devolves, descends and eventually fails involves a number of obstacles between strategy and action? These pitfalls, that define the strategy chasm, come in several sizes and shapes:

1. No expected or measured return on strategies and initiatives. Projects and personnel are budgeted and tracked. Return and company strategy is not (Solution: Measurement)

2. Clogged strategic pipeline: strategies and action plans are not aligned and communicated, leading to numerous action plans and projects not tied to corporate strategy, and proliferation of duplicative projects between departments with insufficient resources to apply. The pipeline backs up or leaks as management's actions and decisions fail to consistently match management's proclaimed values and objectives. (Solution: Alignment)

3. Regimented, lengthy annual planning cycles: Executive strategic planning generates the cycle, followed by budgeting and then lower level action plans. By the time projects are assigned, 6 months of the year might have passed and the changing conditions lead to action plans that are no longer a high priority (Solution: Generation)

4. Organization disconnects between departments/units and levels. Lead to competing goals, objectives and targets. Executives focus on strategy, managers focus on budgets and staff work on tactics with little real time updates and feedback. (Solution: Integration)

5. Set-in-Stone company attitudes that resist change: strategies are communicated down the organization, yet projects & actions are based on "the priority of the week" (Solution: Culture)


Discover the MAGIC in the next issue of

The Chasm Connection!
In this Issue

Strategy Chasm™ : Common Pitfalls

Strategy Chasm™ Pitfalls Explained

Ask the Experts


Links

Does your organization have one or more of these pitfalls?

Would you like to know more about "MAGIC"?

Contact us for our next quarterly newsletter.

Let us know and we will send you the 5 fundamentals of MAGIC ... as well as a presentation given to the ASP by a Baldrige award winning company.


ASK THE EXPERTS

Y-Change is the first real-time performance management solution provider to bridge the Strategy Chasm™. We utilize an on-line application to bring the results your strategy demands into true reality, as if by MAGIC.

We do this by enabling companies to convert strategy into action by:

- Measuring your strategic initiatives

- Aliging objectives & initiatives

- Generating the right programs, projects utilizing the right people

- Integrating actions into real-time metrics & scorecards

- Cultivating the Culture to implement these strategies.

To learn more about our approach, contact us at: 510-573-2205 or aleeds@y-change.com